Skin in the game

Across that time he helped some of sport's largest clubs, associations and brands manage their financial exposure to on-pitch performance — headline-grabbing prize promotions, player bonus cover and conditional rebates, all priced so the client could budget with certainty.

David joined the Sports Risk Management team at Paddy Power plc when the business was in its infancy and was a key contributor to its growth into one of the market leaders in the sector. In that period he built a deep understanding of the corporate sports risk market and a vast network across the industry, and carried both into Black Swan Sports.

He holds a BBS and, before Paddy Power, worked as Brand Manager for the online rewards site Pigsback.com. A genuine sports fanatic, David has represented Leinster and Ireland at underage level in rugby.

David is the other half of Last Lad Standing, and the reason the games get built rather than just talked about. He looks after the product: how a pool is structured, how a round locks, how the pot is presented, and how it all stays understandable to somebody entering their first last-man-standing game on a Friday night.

A lifelong follower of football, rugby and anything with a bracket, he is a firm believer that competitions are better when everyone in them has something on the line — and that the rules should fit on one screen.

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